hitz.fm Kuching is proud to announce the hitz Kuching Birthday Invasion, driven by Volkswagen was a smashing success at Borneo Convention Centre Kuching (BCCK) last Friday, December 9th.

With Malaysia’s hottest acts heating up the stage, Mizz Nina, Pop Shuvit & Nadhira; Jakeman & Skeletor on the decks; and of course, our favourite hitz.fm Morning Crew, JJ & Ean – hitz Kuching Birthday Invasion packed the hall with more than 5,000 Kuchingites!

Anugerah Carta Borneo ERA is an initiative to pay contribution to Borneo talents and the local music industry. The event was held last Saturday at Borneo Convention Centre. It was another big event by ERA fm Kuching for Sarawakians to remember.

Took place on 8^th December at Velvet Underground, HTC and Hitz fm joined forces to organize the most happening party in town. It is to celebrate Hitz fm listeners and HTC, as the new sponsor of Club Hitz. Jakeman & Skeletor was the main highlights of the day as the influential duo took the stage, entertaining the listeners with their unique grooves and  mixes.

TrainDEWmonium With Mountain Dew is an extreme 15 hour endurance challenge on a train. It is the first ever challenges of its kind in Malaysia, supported by Hitz. Era, MY and Ragga. The coach travelled from KL to Butterworth and back to KL. There were a total 6 train challenges and the 4 stations teams competed to make it into the final 2, before having an individual challenges. The winner of the trainDEWmonium who happen to be in Hitz.FM team, won the challenges and walked away with a new Mitsubisihi Triton.

To celebrate Air Asia 10th Anniversary  celebration, Hitz.FM on ground Cruiser were having a special ‘Flight crosses’ to 10 different locations  within Malaysia. The Cruisers, was set to entertained Air Asia’s passengers, doing their normal routine, playing games and giving out Merchandise during flights. The only difference this time around, they were at 10,0000 feet above.

It’s  been another busy and exciting quarter, with our events team partnering with TM to deliver the TM Tour for the second consecutive year across Malaysia , tens of thousands of MY FM listeners taking part in the MY Amazing child campaign and through the month of September our stations running their September tactical campaigns.

MY Amazing Child.
Every mum and dad has an amazing child, for the MY Amazing child campaign AMP partnered with Enfagrow for a second year to encourage parents to tell us how amazing their children are by submitting video or photo to the either the MY FM, Sinar and Mix FM websites.
The winning entries with the highest “likes” won a RM 2000 plus a Enfagrow A+ hamper plus Entries with highest number of likes from each category from each station were  invited to the Enfagrow A+ Smart Camp at Aeon Bukit Tinggi on 15 Sep 2011
Listeners responded in their thousands with over 200,000 votes received through the campaign.

Era
Throughout the month of September Era was on an open house marathon visiting as many homes as they could.
The station was inundated with requests and invitations for the Era team to join listeners to celebrate Raya in unforgettable and memorable way.
Era partnered with Honda Malaysia for this exciting promotion and the entourage traveled almost 5,000 kilometers in just six days and visited over 60 Open home.
The Riuh Raya Erathon culminated with Era achieving an entry in the Malaysia Book of Records for ‘The Longest Distance Travelled Visit by a Radio Station’.

TM Tour
For the second year TM partnered with AMP Radio Networks to bring the TM tour to Malls and venues across Peninsular Malaysia. This year’s tour involved MY FM and Raaga, with seventeen events featuring the stations personalities, musical stars and local celebrities.
Thousands of the stations listeners turned up for each of the events, providing a perfect showcase for TM to profile their brand and products.

Hitz
This quarter saw the return of the Chicken to hitz.fm. This time round they were even angier than before and were bent on revenge.
The Revenge of the Chickens campaign saw hitz.fm listeners pit their skills against each other and the chicken to claim their share of 65,000 RM.
Listeners could play along on Face book with a specially designed App, and on ground the hitz cruisers were specially repainted for this crazy but fun campaign.

AMP Radio Networks undisputedly Malaysia’s No. 1 radio broadcaster reaching 11.65 million listeners.

AMP Radio Networks (AMP) has delivered impressive results in the second radio survey of 2011, with an increase in overall listenership. Nielsen’s Radio Audience Measurement (RAM), Wave 2, 2011 showed that 11.65 million listeners tune in to AMP weekly and 73% of the total number of radio listeners in Malaysia tune in to one or more AMP radio stations.[1]

In the four main languages, SINAR fm (Bahasa Malaysia), MY FM (Chinese), hitz.fm (English) and THR Raaga (Tamil) held on firmly as stronger No. 1’s.

Five of AMP’s eight radio stations are in the list of top 10 radio stations in Malaysia, namely SINAR fm, ERA fm, THR (Raaga and Gegar), MY FM and hitz.fm.

“It provides me with a great sense of achievement that AMP has done well in both of this year’s surveys,” says AMP Radio Networks’ Executive Director Dato’ Borhanuddin Osman. “The results are testament to AMP’s strategy in delivering great music and entertainment value to our valued listeners, of all demographic backgrounds. It is an amazing credit to our on-air teams, the content programmers and every AMP team member who helped deliver this result. Each of our brands deserves the thumbs up for staying relevant to listeners, in the increasingly competitive landscape of local Malaysian radio broadcasting and global media fragmentation.”

Dato’ Borhanuddin adds, “AMP acknowledges how New Media and technology advances are affecting the way Malaysians’ listen to radio, more than ever. Some of AMP’s significant achievements in 2011 include reaching over 600,000 downloads of its iPhone applications from the iTunes App Store and launching our apps on BlackBerry App World. We also recorded 1 million unique website users who listen to our stations online per month.[2] AMP embraces modern technologies and social media platforms and will continue to stay ahead of the industry through innovating in this area.”

SINAR fm

SINAR fm is still the No.1 radio station in the country, with the highest number of listeners for 2 consecutive years. The station has grown to 4.2 million listeners and witnessed an increase in Breakfast with SINAR Pagi now with 2.4 million listeners and Drive with SINAR Petang attracting 2.1 million listeners. In fact, the two are the highest rating Breakfast and Drive shows amongst all radio stations.

ERA fm

ERA fm, has a total of 3.55 million listeners, and is the No. 2 station among the Malay audience. ERA fm is eminent with groundbreaking campaigns like Merisik Khabar that extends help to the less fortunate. In September, ERA fm earned a place in the Malaysian Book of Records for the Longest Distance Travelled Visit By a Radio Station Entourage, through Riuh Raya ERAthon. Its drive home, Petang ERA with Adifashla and Reza is the second most popular drive show with close to 2 million listeners.

MY FM

MY FM has a strong audience of 2.2 million listeners weekly to strengthen its title as Malaysia’s No. 1 Chinese station. Once again, MY FM Breakfast show in the country, hosted by Jack Lim, Jeff Chin and Mei Yan is the most-listened-to Chinese Breakfast show in the country, scoring a total of 1.32 million listeners. MY FM also recorded the highest figure of exclusive listeners, at 1.02 million.

hitz.fm

hitz.fm is the industry leading No.1 English radio station. Its base of listeners expanded from 1.58 million to a staggering 1.93 million listeners, a growth of 22%.  Besides recording a sharp rise in listenership across all shifts, hitz.fm is also the only English radio station with over 1 million cumulative listeners! Its Morning Crew is selected by a total of 757,000 listeners.

MIX fm

MIX fm is listened-to by close to 600,000 listeners weekly. The figure signifies an escalation of 140,000 listeners, throughout the year 2011. Its breakfast and drive continues to grow, currently tuned-in by 256,000 and 284,000 listeners, respectively.

LiteFM

LiteFM caters to 333,000 listeners weekly. Famous for the ‘80s, this is the English radio station where listeners spend approximately 8hours 22mins a week, the highest compared to other English radio stations in Malaysia. Its exclusive listeners have also increased to a total of 68,000. LiteFM remains the choice for the most affluent Malaysians, with 76% of its audience earning household incomes of RM3,000 and above.

THR Raaga

THR Raaga continues tradition as the No. 1 Tamil station, capturing a total of 1.75 million listeners. Commanding a new high that exceeds 1 million listeners, THR Raaga’s breakfast show is the most-listened-to Tamil breakfast show. The station has also recorded a solid 746,000 exclusive listeners, over 20% more than the previous survey.

THR Gegar

THR Gegar remains as the No.1 in Kelantan, Terengganu and Pahang, with a total of 1.6 million listeners. Its breakfast show, Ceria Pagi also has more than 1 million listeners.

XFM

XFM is the only commercial radio station that plays 100% Malaysian music. The station is well-known as a platform that spins off the career of young, local musicians. A total of 274,000 listeners, who are largely fans of indie music scene between the ages of 14 to 25 years old, tune in to XFM to keep up with new Malaysian music.

AMP Radio Networks stays strong as the No.1 radio broadcaster in the country for 15 consecutive years and continues to cater to 11,652,000 Malaysians weekly.

Notes :-

• Number of listeners based on accumulated listeners on weekly basis.
• Exclusive listeners or listeners who tune in to only one radio station.

For more information contact the AMP Publicity Team at 03-9543 8888, Hani Azlan (012) 721 2701 or Leong Kim Weng (017) 392 9915 or Yung Yi (012)291 5476 or Jolly (016) 261 2672

[2] Source: RADIOactive Pte. Ltd, Singapore. October 2011.

AMP Radio Networks (AMP) has maintained its lead in the most recent radio survey, with five of its eight networks keeping their positions in the Top 10 radio stations in the country, namely SINAR fm, ERA fm, THR (Raaga and Gegar), MY FM and hitz.fm.

Upholding their status quo as No. 1 stations in the four main languages are SINAR fm (Bahasa Malaysia), MY FM (Chinese), hitz.fm (English) and THR Raaga (Tamil).

Nielsen’s Radio Audience Measurement (RAM), Sweep 1, 2011, reaffirms radio as the primary source of entertainment and information, as nine in ten Malaysians listen to the radio. AMP is the undisputed powerhouse delivering to 11.4 million listeners, outperforming its closest commercial competitor by yielding 50 % of market share. Another interesting finding, according to Nielsen’s report, is that one-third of Malaysians tune in via Astro decoders (only AMP radio stations are available on this platform).

“It has been yet another successful survey for AMP”, says AMP Radio Networks’ Executive Director Dato’ Borhanuddin Osman. “For over a decade, AMP has been delivering great music and entertainment to Malaysia’s ardent radio audience. It is humbling to stay close to the people’s hearts and AMP’s exceptional performance reflects the listeners’ confidence in our brands. Radio needs be bold and AMP taps into the opportunities presented by modern technologies as well as social media platforms to survive, giving us an unmistakable edge in the industry”.

He adds, “In fact, some of AMP’s significant achievements this year include reaching over 500,000 downloads of its iPhone applications from the iTunes App Store and recording a total of 1.5 million unique website users who listen to our stations online or on device per month.”

Key findings:
• SINAR fm is No.1 overall and No.1 breakfast & drive shows nationwide
• ERA fm is No.1 among Malaysians under 40
• hitz.fm is No. 1 English station for 23 surveys running, and has the No.1 English breakfast and drive
shows
• MY FM retains No.1 Chinese station spot, with 970,000 exclusive listenership
• THR Raaga uncontested as No. 1 Tamil station
• THR Gegar is No.1 in East Coast, stronger now with 1.7 million listeners

SINAR fm: Retains ruling power
Retro rules! SINAR fm holds its prowess as the most listened-to radio network. Rich in variety and uncompromising in quality, the station acquires a total of 4.2 million listeners. While the station retains its title as the No. 1 breakfast show, it also earns the top spot for its drive show.

ERA fm: Staying competitive at No. 2
A strong second is ERA fm, winning the No. 2 spot nationally as well as for its breakfast and drive shows. Serving the Malay audience for over a decade has earned ERA fm its clients’ trust in delivering the most reliable multi-platform campaigns to their audience. ERA fm is now the No.1 station among Malaysians under 40.

MY FM: Malaysia’s No. 1 Chinese Station
For Chinese radio listeners in Malaysia, no one does it better than MY FM! Increasing its listenership to 2.1 million, MY FM has it all – from No.1 breakfast (1.2 million) to No.1 drive (1.1 million) to exclusive audience (970, 000). MY FM brings all-year-round excitement, attracts full-house fans to its events therefore perfect for advertisers to reach the Chinese-speaking market.

hitz.fm: Malaysia’s English No. 1
Leading the way amongst all English-language channels is hitz.fm with 1.58 million listeners, recording an increase of time spent listening (TSL) to 8 hours compared to only 6.3 hours in the last survey. Both breakfast and drive shows remain uncontested as Malaysia’s English No. 1, capturing 629,000 and 855,000 listeners respectively.

MIX fm: The choice for variety & quality
Malaysia’s Best Variety station is loved by even more Malaysians. MIX fm charted among the highest growth in its audience, growing significantly by 72,000 listeners. MIX fm now entertains 523,000 listeners weekly. Living up to its motto, MIX fm blends favourites from the ‘90s together with today’s best selection of music. MIX fm serves advertisers with quality and sophisticated listeners with true buying power.

LiteFM: For the most affluent and discerning Malaysians
Listeners know this station is Famous for the ‘80s and tune in longer now, at over 10 hours weekly, the highest TSL recorded by any English station. LiteFM is preferred by Malaysia’s most affluent and discerning audience, embracing 366,000 listeners weekly.

THR Raaga: Malaysia’s No. 1 Tamil station
Beyond question, the most popular Tamil station in Malaysia is in a class of its own with a 1.7 million-strong audience. Its breakfast show prevails as Malaysia’s Tamil No. 1 at 969,000 listeners and drive also comes out tops at 1.12 million. The station also had a TSL record that was close to 21 hours, the highest TSL among all the stations in the country.

THR Gegar: Reigns supreme in the East Coast
THR Gegar paves a remarkable growth in the East Coast from 1.58 million in the previous survey to now 1.7 million listeners, the outstanding No. 1 station in the region! No other station serves the tri-state radio audience better than Gegar, the Jewel of the East, hence bringing localised content and advertising to a whole new benchmark.

New Operations Centre in Kuching and Kota Kinabalu To Boost Local Content

AMP Radio Networks (AMP) drives innovative radio in the two biggest Malaysian states with three of huge radio brands on-air – LIVE from Kuching and Kota Kinabalu. ERA fm, MY FM & hitz.fm, three of Malaysia’s best known stations, are fulfilling the need for localisation by providing programmes especially catered for Sabahans and Sarawakians.

The expansion and localisation of these three pioneering Bahasa Malaysia, Chinese & English stations respectively, will see AMP reaching a largely untapped market across all demographic segments. Advertisers will benefit from localised content and presence, targeted advertising and significant growth in population coverage.

Kuching began receiving live local broadcasts from AMP’s operations centre in the heart of the city since October 25 whilst Kota Kinabalu listeners have started enjoying their own exclusive shows from December 14. ERA fm, MY FM & hitz.fm look ahead to boost local trade and industries as well as social sectors, among others to enhance the landscape of the entertainment scene. Local music acts, the likes of Even Starr and Polar from Sarawak, also Love/Comes and the Ariez from Sabah will have wider platforms to promote their talent.

Executive Director of AMP, Dato’ Borhanuddin Osman says, “AMP’s localisation efforts across the nation means we are extending coverage to the widest audience reach, strengthening our position as the market leader of Malaysia’s radio industry.   We are constantly improving the quality of sound by upgrading our transmitters located at the surrounding areas. Our office and facilities in Kuching and Kota Kinabalu include work stations and state-of-the-art broadcast studios.”

Sarawakians and Sabahans with a passion for music and radio make up the majority of teams in the respective offices to ensure that that clients will have integrated campaigns incorporating field events, sampling opportunities, local promotions as well as other client-focused on-air promotions implemented and executed by those who understand the market the best.

For now, the three radio stations offer Kuching and Kota Kinabalu localised content weekdays from 10am to 1pm. On the three-hour programmes hosted by announcers live from the cities’ respective studios, the audience will be presented with specially-catered music, countdowns, features and event information. In short, content by Sabahans and Sarawakians for other Sabahans and Sarawakians! Localised advertising is targeted for the whole day, from 6am to 12 midnight, focusing on either only Kuching or only Kota Kinabalu, or both Kuching and Kota Kinabalu.

Advertisers can additionally take advantage of the local insertion unit commercials and work together with the stations for community services announcements as well as daily live crosses by the respective stations’ on-ground crews outside of the three designated hours. In the planning will also be local traffic reports of the roads in and around the cities.

Being the first private broadcaster to have local presence in three main languages, AMP estimates an eventual 36% increase in its population coverage in Sarawak when broadcast extends to areas such as Bako, Semangan, Kampung Matong, Bau, Tundong, Kampung Siburan and Kampung Rambungan. The second phase in Sabah will see even broader inclusion of Penampang, Telipok, Papar, Kg. Togop, Tuaran, Kg. Balabakan and Kg. Tenghilian where AMP’s population coverage will increase by 48%.

Progressive plans are already in place for the local transmission to be outstretched to other cities including Sibu, Sandakan, Tawau and Labuan – just to name a few – establishing a strategic, comprehensive blueprint of the unprecedented pursuit in the region.

What does this mean for local businesses? Driven by AMP’s proven stations, quality and reach, it means local businesses can reach the younger segments of the market via well-designed promotions that will translate into customer acquisition and retention.

Dato’ Borhanuddin adds, “AMP understands the advertiser in its approach, evaluating all options for marketing strategy and campaign planning. A tailor-made campaign is produced with targeted creative content to meet the set campaign objectives. Next, the campaign is expertly executed, monitored and analysed, eventually resulting in a win-win situation that benefits both the business and its consumers.”

On board with ERA, MY FM & hitz.fm to engage Sarawak and Sabah in a more personal way, clients can look forward to a rewarding Borneo venture.

About AMP

Airtime Management & Programming Sdn Bhd (AMP) has revolutionized Malaysian airwaves since 1996, introducing format-specific programming, a new concept to commercial radio in Malaysia. Today, its eight high-ranking terrestrial FM networks namely ERA, MY FM, hitz.fm, MIX fm, LiteFM, SINAR, XFM & THR (Raaga and Gegar) reach close to 11.5 million listeners a week*.

After 14 years of operation, AMP has many milestones as part of its dynamic history. Malaysia’s pioneer for format radio, sole provider of 19 satellite radio services (which includes the nine FM services, available to all ASTRO subscribers in Malaysia and Brunei), pioneer South-East Asian broadcaster utilizing LIU (local insertion units) for local or regional advertisers and in utilizing Dynamic RDS (Radio Data System) as a commercial tool, first in Asia with a unique 45-minute rewind feature iPhone application –are just some of the achievements AMP chalked up in a little more than a decade.

AMP continues to be one of the most advanced radio broadcast facility in Asia. AMP develops complimentary platforms to extend the value of radio including on-air, on-ground, on-line and mobile technologies. For businesses, this highly effective combination allows multi platform communication directly to a particular target audience.

*Source: Nielsen Media Radio Audience Measurement (RAM), Survey 2, 2010

Malaysia’s No. 1 Yet Again

AMP Radio Networks captivates the nation, with 11.5 million listeners!

If one expected radio to die, killed by new media in the battle for audience, the latest Nielsen Radio Audience Measurement, Sweep 2, 2010 proves one wrong. For every ten Malaysians, nine listen to the radio, and time spent listening (TSL) is at a remarkable 22.13 hours a week.

Radio remains the people’s primary source of entertainment and information, and leading these results is AMP, as Malaysia’s No. 1 radio broadcaster.

Outperforming its closest commercial competitor by an impressive 38% market share, AMP continues to have the most weekly listeners among any radio operator – 11.5 million. FIVE out of AMP’s eight radio stations are listed in the Top 10; namely SINAR fm, ERA fm, THR (Raaga and Gegar), MY FM and hitz.fm.

AMP Radio Networks’ Executive Director Dato’ Borhanuddin Osman says, “This fantastic result reflects AMP’s commitment to always present the best for our audience. We move ahead of expectations to meet the demands of modern-day radio listeners across all major languages, age groups and platforms. Soon, via our East Malaysia operations, AMP is confident we are another step closer in our mission to become Asia’s No.1!”

Read more >>